DATA FOR POLLSTERS
Most polling starts with bias. Yours shouldn’t.
From sample design to voter modeling to measuring impact, assumptions and guesswork can distort your findings. Dynata delivers accurate, research-grade data—so you can run polling that reflects the truth, not just the narrative.
From online to CATI and SMS
Dynata has the industry’s largest professional CATI team worldwide, providing data collection solutions with access to leading B2B and B2C telephone audiences at scale.
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2,000 technology-enabled voice stations in state-of-the-art call centers around the world
Inbound and outbound
customer care.
Combine service applications with tracking and CSAT research for a comprehensive customer-focused solution.
125 M+ Completed surveys annually
The Dynata advantage in numbers
96% Data acceptance rate
45+ Years in survey research
Longstanding history in polling
One partner. True public sentiment.
Most vendors support only part of your process—Dynata supports the entire polling lifecycle. From sample design and targeting to fielding and reporting, we help you uncover what people truly think—and how it’s changing. One consistent partner. One transparent source of truth.
Audience Activation for Political
Audience Activation for Political extends Dynata’s polling beyond insight, securely transforming research‑grade survey and voter data into privacy‑compliant, addressable audiences for media activation. Built specifically for political use cases, Dynata connects what voters say in polling to how campaigns reach them across CTV, programmatic, and social.
How it works
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Research & Polling
Measure voter attitudes, issue alignment, persuasion, and message resonance using research‑grade, first‑party political polling.
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Audience Development
Securely translate survey respondents and voter data into scalable, addressable, privacy‑compliant audience segments.
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Audience Activation
Deliver audiences directly to leading platforms and marketplaces to activate platform‑agnostic targeting across the full media mix.
Full lifecycle polling support
From sample design to weighting and reporting, Dynata is a one-stop partner for every phase of your polling workflow.
Proven partner in public opinion
We’ve helped leading firms run studies that shape campaigns, coverage, and policy. When accuracy is non-negotiable, Dynata delivers.
People-first, privacy-safe
Our first-party panel and resulting data reflects real people across demographics and geographies—no modeled lookalikes, no guesswork.
Our value to pollsters
Flexibility to meet the moment
Whether you’re running a nightly tracker or a deep-dive survey, Dynata scales up or down based on your timeline and complexity.
Trusted data, transparent methods
Our commitment to data quality includes fraud detection, real-time cleaning, and transparent methodologies you can cite with confidence.
Real opinions. Real impact.
Our data has helped shape elections, inform policy, and guide journalism. Trust Dynata when what people think really matters.