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Commitment to quality
Harness the power of first-party data to make informed, intelligent business decisions. With an unrivaled method for ensuring data quality, Dynata is the most trusted source for reliable, trustworthy human-sourced first-party data worldwide.
HOW WE DEFINE QUALITY
Quality at Dynata is
more than industry-leading data—it is a culture of continuous improvement
that drives everything we do
High Quality Data
At Dynata, we’ve developed a sophisticated, multi-layered data quality system that continues to evolve. By combining our people, process, and products with the latest AI and machine learning technology, our systems continuously get better over time, staying a step ahead and delivering high-quality data.
Time saving
Labor reduction
Cost saving
Dynata boasts a 96% sample data
acceptance rate.
Dynata clients report an 85% reduction in time spent manually checking data.
Sample clients that use Dynata’s QualityScore have seen a 40% reduction in manual, post-survey data reconciliations.
Quality at Dynata is more than industry-leading data—it is a culture of continuous improvement that drives everything we do.
Unrivalled respondent access and scale
Respondent accuracy
Representatives/project ability
We recruit and deeply profile our first-party panel and connect you with the respondents you need – worldwide.
Our people are unique and validated. We know and have a relationship with our respondents and take steps to ensure the thoughtfulness of response.
We can work with you to ensure the representativeness of your data and your targeting represents the audience you wish to study.
Consistency
Exacting feasibility
Privacy and security compliant
The studies you run with Dynata are executed to ensure consistency, which is critical when comparing wave-on-wave data or tracking studies.
We accurately assess our ability to deliver the respondent data you need on time and on budget.
We are GDPR compliant and take the need for ongoing rigor as it relates to member privacy seriously.
Dynata’s approach to data quality delivers benefits
Dynata’s research-grade data provides a necessary foundation for accuracy. Research-grade data is well-structured, which can lend to data extrapolation/baselining/trending – critical as data is used (and re-used) on an ongoing basis and ever-more important as companies consider synthetic data applications.
AI at the core - QualityScore™
The industry’s preeminent data quality solution. QualityScore uses AI/ML to evaluate fraudulent & disengaged respondent behavior to identify and replace respondents in real-time.
We’ve developed highly sophisticated ML-based fraud detection & scoring systems with tight integrations at each panelist touch point, which span deduplication, bot prevention, recruitment quality management, and AI-driven open-end evaluation. While many competitors tout quality systems, however, they lack the holistic, end-to-end integration needed to be truly effective. Our systems deliver the highest data acceptance rates in the industry.
✓
✓
✓
Reduce manual data cleaning
Eliminate project delays due to poor - quality data
Standardize your approach
ISO 20252
At Dynata, quality is at the heart of everything we do. Our ISO 20252 certifications across the US, UK, and Australia reflect our unwavering commitment to rigorous standards and best practices in research. From project management and sampling to data security and analysis, we apply strict protocols to ensure accuracy, transparency, and reliability at every step. By combining advanced technology with continuous improvement, we deliver insights that clients can trust—helping them make confident, data-driven decisions in a rapidly evolving marketplace.
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